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Bench X Secret Fresh

March 11, 2012

It’s always amazing viewing collaborations of artists and brands- you never really know how artists would interpret the peg and translate that to a design that stays true to their aesthetic. And at the same time, you’re never sure how the brands would react to a design different from what they’re used to. Giving free rein to artists is a huge risk for brands. And I think that for Bench, who just recently collaborated with 10 artists of Secret Fresh, it’s a risk that paid off. ๐Ÿ˜‰

Bench, for their 25th year anniversary, tied up with 10 artists to design a shirt that’s in line with the celebration. The task was to incorporate the number 25 in their designs. And these are what they came up with. ๐Ÿ™‚

Secret Fresh artists, L-R per row: Tripp 63, Nemo Aguila, JP Cuison, JJ Zamoranos, Christian Tamondong, Egg Fiasco, Whoop, A. Lien, Epjey Pacheco, ย and Bjorn Calleja

Product shots fromย

Admit it, the designs aren’t Bench’s usual right? But it’s awesome that establishments as big as Bench recognize talent and collaborate with independent (and not-so-independent) artists/designers. Looking forward to more of these collabs!

The designs are available at Bench stores nationwide. ย ๐Ÿ™‚

p.s. it sucks that I wasn’t able to attend the launch. Lucy Hale from Pretty Little Liars was there! It was the perfect opportunity for me to be all fan-girly. But, I missed it. ๐Ÿ˜ฆ Next time. ๐Ÿ˜‰

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