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Bench X Secret Fresh

March 11, 2012

It’s always amazing viewing collaborations of artists and brands- you never really know how artists would interpret the peg and translate that to a design that stays true to their aesthetic. And at the same time, you’re never sure how the brands would react to a design different from what they’re used to. Giving free rein to artists is a huge risk for brands. And I think that for Bench, who just recently collaborated with 10 artists of Secret Fresh, it’s a risk that paid off. ๐Ÿ˜‰

Bench, for their 25th year anniversary, tied up with 10 artists to design a shirt that’s in line with the celebration. The task was to incorporate the number 25 in their designs. And these are what they came up with. ๐Ÿ™‚

Secret Fresh artists, L-R per row: Tripp 63, Nemo Aguila, JP Cuison, JJ Zamoranos, Christian Tamondong, Egg Fiasco, Whoop, A. Lien, Epjey Pacheco, ย and Bjorn Calleja

Product shots fromย http://www.stylebible.ph

Admit it, the designs aren’t Bench’s usual right? But it’s awesome that establishments as big as Bench recognize talent and collaborate with independent (and not-so-independent) artists/designers. Looking forward to more of these collabs!

The designs are available at Bench stores nationwide. ย ๐Ÿ™‚

p.s. it sucks that I wasn’t able to attend the launch. Lucy Hale from Pretty Little Liars was there! It was the perfect opportunity for me to be all fan-girly. But, I missed it. ๐Ÿ˜ฆ Next time. ๐Ÿ˜‰

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